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Getting the most out of SEO

Search Engine Optimization
SEO is talked about a lot but few people really understand how it works.  It is often talked about as a way of getting your website to the first page on search results for your target keyword, but it isn’t that simple.  Pretend your website is a vehicle, and Search Engine Results equates to fuel efficiency.  SEO would be the measures that the car manufacturer would take to try and improve fuel efficiency.  But the limitations have already been defined when you decided what type of vehicle to make.  If it’s a dump-truck, it will never get 20 miles to the gallon.  While a motorcycle could easily get 60 miles per gallon.  I will touch back on this metaphor later. 

2 SEO factors that are impossible to avoid
The two biggest factors to SEO that are out of the web developer’s control are content and link building.

Fresh Content
Google puts a lot of value on a website that has new, fresh content being added and updated often.  This content cannot be copied, or borrowed.  It must be 100% original.  And there’s no getting around this because Google will know, after all, it has all other website’s content logged.

Link Building
Google also thinks that the more websites that link to your site, the more creditable you must be.

You might notice that Facebook, Linkedin, and other social networking sites are often first on search engine results.  This is because it covers these two factors very very well.

Is your website a Dump Truck?
If you are a small company, working locally, with limited budget for your website, your website might be a Dump Truck, based on the metaphor established at the top of this article.  If it is, that’s ok!  It simply means that you must have realistic goals on your SEO performance.  Let’s say you want a simple website for a hardware store.  You can’t expect to beat out the big names like Lowes, Home Depot, Ace Hardware, Etc!  Their websites are too vast with too much credibility.  This would be a losing battle.  In stead, think about your target audience.  You must know who they are.  Maybe your customers come to you because you are more conveniently located, if so, use that!  Maybe focus on the keywords: downtown, (your city), hardware store.  Or perhaps you carry items that most of your competitors don’t, if that’s the case, use that!  You carry left-handed tools, a left handed Carpenter would be very excited to find you!  So focus on keywords like: left handed tools, symmetric tool handles, left handed saws, etc.

Focus on Keywords?
When I say “Focus on Keywords”  I mean, these are the keywords that you tell your web designer to focus on while he / she builds your site’s SEO.  And also, if you add a blog element to your website (Highly Recommended), write articles about these things.  The whole idea is to work with the search engines, not against them.

Published by Brett Clanton, on April 25th, 2011 at 2:57 pm. Filled under: Search Engine Optimization (SEO)3 Comments

3 Responses to “Getting the most out of SEO”

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    Comment by Brandilyn on May 4, 2011 at 7:12 am

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